DICE 2011 "Creating Blockbuster IP for Generation C" Video

Posted: February 16, 2011
DICE 2011 "Creating Blockbuster IP for Generation C" Video
Jade Raymond, Managing Director at Ubisoft Toronto, explains what it's like developing blockbuster IPs, and how her team approaches that task.


DICE 2011, G4

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  • Lims

    Umm... I think she's very genuine... umm... uhhh... I'm a girl... umm... one thing I've 'learnt'... umm.. uhh...you have to meet the umm... right... umm.. people....uhhh.....

    Here's my Maxim shoot... and... umm... it's not real... umm... you have to know the right people.... ummm...

    Genuine? Yes. Playing off of her female status? Ummm... uhhh.... Yes.

    Posted: February 18, 2011 7:18 PM
  • jhnnybgood_2001

    Her hotness was indeed inspiring. Almost too inspiring... She must be some kind of hologram crafted by the crafty people over at that crafty Ubisoft studio! Like real unicorns, she's just too good to be true!

    Nah, just kidding. In all seriousness, I really did find her presentation inspiring. Her comment about being nervous made me feel like she and other AAA game developers are just as human as the rest of us. Hearing how she got her start also got me thinking that working as a game developer can be a very attainable goal if you truly put in the effort, set your mind to it and stay determined.

    In any case, I agree with all the points she and the other presenters have made so far this year. It's kind of amazing how traditional AAA titles are being eclipsed by games like Angry Birds and Farmville. The shift in gaming was so subtle that it seemed like it happened overnight, but now that I look back in hindsight I suppose it's not so shocking that this has happened. It's a scary yet exciting time for games now, but I feel that the current phenomenon with social games and social networking has forced developers to think outside the box in order to stay relevant. It seems that the gaming industry itself is in a state of flux, and I'm very interested in seeing where the industry as a whole heads from now on.

    Posted: February 17, 2011 11:26 PM
  • Unbalanced

    she looks kinda like sarah palin to me..but these days alot of people do for some reason o.o I think she managed to worm her way into my brain...please help me...

    Posted: February 17, 2011 6:41 PM
  • RickyRevolver

    oh my brother, no female in the face of this planet can resist the Revolver himself, unless she blind, and from the looks of it, she can see pretty well with those sexy glasses.

    Posted: February 17, 2011 4:07 PM
  • ElPadilla

    I read the entire article and listened to everything she said however nothing but dirty thoughts remain in my head.

    Posted: February 17, 2011 3:50 PM
  • Broheimer

    @RickRevolver But the thing is would she let you? I doubt it.

    Posted: February 17, 2011 3:04 PM
  • RickyRevolver

    Id hit that... multiple times.

    Posted: February 17, 2011 12:35 PM
  • crocodilius

    i have an IP for you, it's an RPG called Tradition.
    it focuses on a single hero such as Fable would (sans dog)
    has hidden bosses akin to a Final Fantasy title
    and has the item custimzation of a Diablo

    If you're wondering about the plot, well, I'm keeping that a secret...i've got a few pages scribbled in notebook and no time travel bullsh@t.

    Posted: February 17, 2011 11:57 AM
  • Phategod

    She reminds of the guy who spoke last year (the one who said "that why we hate the Ipad") She very valid points I still would like to know how she got in the biz? what games she played as a kid? What she plays now?

    Posted: February 17, 2011 1:33 AM
  • TomaccoFarmer

    "I don't wanna sound like a queer or nothin' but I think unicorns are kick ass" haha :P

    http:// www.youtube.com/watch?v=2n2VVT UXHgA

    Posted: February 16, 2011 7:13 PM
  • AWr00tBear

    I feel like she was describing Minecraft the whole time

    Posted: February 16, 2011 6:57 PM
  • filchingfeline

    I don't like her very much, she's boring and mesmerizing at the same time. I'm sure she just brainwashed me.

    Posted: February 16, 2011 6:03 PM
  • BoydofZINJ

    Once you movce past her "hotness" she did have several interesting points. Several of the Ubisoft games have large community modders. I was always surprised that the X series, for instance, did not have more expansions that were based on user created info, for instance.

    Posted: February 16, 2011 4:46 PM
  • sirisles


    Posted: February 16, 2011 3:56 PM
  • PinoyfuryZ

    in love

    Posted: February 16, 2011 3:38 PM