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RIP Guitar Hero - Activision Talkabout

Posted: February 9, 2011
RIP Guitar Hero - Activision Talkabout
http://www.g4tv.com/videos/51187/rip-guitar-hero-activision-talkabout/
http://images.g4tv.com/ImageDb3/260574_LGST/talkabouts-rip-guitar-hero.jpg
Video_51187
Stephen Johnson and Eric Eckstein ask the question, is Guitar Hero gone from music gaming forever? Find out what are gaming experts say about Activision's plans for the future of Guitar Hero.

Comments are Closed

  • RickAstin

    Trends come and go....but time is a great healer..

    I figure it'll just go dormant for a while until it returns in some fashion...

    either some developer will come along asking to revive the series on a lark, they'll have a great idea to reinvigorate the franchise/genre, or fan outcry(not likely) will lead them to bring it back...or at least try to get something started...regardless of if they actually go through with it...

    The question in my mind is in what capacity will it return?

    More instruments? less instruments? full price? back to it's budget title origins?..new system for getting music(a netflix like subscription option for example)?

    Posted: February 17, 2011 7:55 AM
    RickAstin
  • drangel_jam

    Here is why Guitar Hero (GH) is no more:

    The market is over-saturated. The games been released in short intervals, with minimal improvements. The accessories suck, and have been reiterated too much. The DLC is kinda expensive, and doesn't allow you to use as digital audio, so you buy a song for $2 and can only jam to it within the game, and not use it as mp3 as well.

    The process of transferring already owned tracks wasn't ideal. Rock n Roll is not the only music genre with organic instruments.

    Latino music, Hip-hop, country, WORLD music, Jazz, etc...all have fans that also happen to be gamers. They all are not into the metal rock, punk, sex, money, and drugs, emo, tight sexually ambiguous outfits, gothic, satanism, rebellion, atheism, agnosticism, or whatever type of rock band you're into.

    Also, the interface of those games are not very good in my opinion.

    Now Activision doesn't want to keep taking costs with such a lower active user base. No-one is playing those games anymore, that is why they are "retiring" the brand. Otherwise, they could simply keep supporting it, with DLC content. They still have to keep paying for the music licenses, and it would just be a bad investment because out of all the DLC, not to mention the default content on each title, which can only be justified if the game sells extremely well, too many people have a piece of the pie. Activision gets a portion of the profit per song/DLC sold, and many other parties get some as well, rather through initial investment or purely as revenue: MSFT, publisher/label, artist, and producer.

    It's Activision's fault that GH as a brand is so short lived, especially after such success; but the devs haven't really challenge themselves to make the main iterations of the titles interesting and progressive enough. Rather they did a lot, is not for me tell, because I have never bought a rhythm game, again, don't like the interface of any rhythm game, although I'm an audiophile, and love to dance/great dancer. Even if they did a lot, they didn't do the necessary thing.

    I hope this franchise takes a long sabbatical and only comes back if it is going to be relevant again. And the same goes for Tony Hawks games, although the franchise only has 3 years to get itself strengthened out since the license expires in 2014 (I think), and the only reason they don't kick him to the curb, it's to keep him from possibly join EA, and their critically acclaimed SKATE franchise.

    As for the dismantled studios, Activision is loaded, so they can form a studio whenever they please, so they don't really need to be an institution of good will and company loyalty like many Japanese companies require, such as Capcom, SquareEnix, and Nintendo. If you work over there you have to be incredibly passionate about their products and the company itself, not to mention the formality of the strict hierarchy, and only want to work in there (especially) in the long term. Unlike Activision, where they are more project focused. Not judging, just saying...

    Posted: February 11, 2011 12:04 PM
    drangel_jam
  • drangel_jam

    Here is why Guitar Hero (GH) is no more.

    The market is over-saturated. The games been released in short intervals, with minimal improvements. The accessories suck, and have been reiterated too much. The DLC is kinda expensive, and doesn't allow you to use as digital audio, so you buy a song for $2 and can only jam to it within the game, and use it as mp3.

    The process of transferring already owned tracks wasn't ideal. Rock n Roll is not the only music genre with organic instruments.

    Latino music, Hip-hop, country, WORLD music, all have fans that also happen to be gamers. They all are not into the metal rock, punk, sex, money, and drugs, tight sexually ambiguous outfits, Goth, satanism, rebellion, atheism, agnosticism, or whatever type of rock band you're into.

    Also, the interface of those games are not very good in my opinion.

    Now Activision doesn't want to keep taking costs with such a lower active user base. No-one is playing those games anymore, that is why they are "retiring" the brand. Otherwise, they could simply keep supporting it, with DLC content. They still have to paying for the music licenses, and it would a bad investment because out of all the DLC, not to mention the default content on each title, which can only be justified if the game sells extremely well, too many people have a piece of the pie. Activision gets a portion of the profit per song/DLC sold, and many other parties get some as well, rather through initial investment or purely as revenue: MSFT, publisher/label, artist, and producer.

    It's Activision's fault that GH is so short lived, but the Dev's haven't really challenge themselves to make the main iterations of the titles interesting and progressive enough. Rather they did a lot, is not for me tell, because I have never bought a ryhtm game, again, don't like the interface of any rythm game, although I'm an audiophile, and love to dance/great dancer. Even if they did a lot, they didn't do the necessary thing.

    I hope this franchise takes a long sabbatical and only comes back if it is going to be relevant again. And the same goes for Tony Hawks games, although the franchise only has 3 years to get itself strenghtened out since the license expires in 2014, and I don't Activision will remain so kind to Tony Hawk. Although I think that the only reason they don't kick him to the curb, it's to keep him from possibly join EA.

    As for the studios. Activision is loaded, so they can form a studio whenever they please, so they don't really need to be an institution of good will and company loyalty like many Japense companies require, such as Capcom, SquareEnix, and Nintendo. If you work over there you have to be incredibly passionate, and only want to work in there in the long term. Unlike Activision, where they are more project focused. Not judging, just saying...

    Posted: February 11, 2011 11:51 AM
    drangel_jam
  • BelizeanGamer93

    All i know is if guitar hero dies then i die...what other music game am i gonna play? What the hell i look like playing a piano!!!!!(Rock band) :p. They should at least make one more Guitar hero with the best songs they can do and i sure alot of people will buy it.

    Posted: February 10, 2011 6:35 PM
  • RPG-fan

    You mean people will have to learn how to play real instruments than playing with plastic guitars? Oh darn...

    Posted: February 10, 2011 4:21 PM
    RPG-fan
  • InnerRise

    I had no idea this genre was dying until peopple recently started sayying so.

    Guess because I jumped out as quickly as I jumped in long ago.

    Then again, how could anyone know until the industry started talking about.

    Nobody knew probably.

    Posted: February 10, 2011 1:30 PM
    InnerRise
  • KillerGreenBud3

    Activision did it to them selves by releasing smash hits,warriors of rock,GH5.They had a perfect opportunity when they came out with world tour too keep the franchise fresh by just releasing DLC, but they were afraid of people calling them rockband clones.what they didnt consider is the fact that they where the first & clearly the best.NO one wants to constantly spend there hard earned money especially in these hard times on new GH's at $60 a pop,i sure as hell didnt,why pay $60 or more new when you can spend half that on used...

    Posted: February 10, 2011 12:18 PM
    KillerGreenBud3
  • phoenixxx85

    I think Activision is making a smart move by burying Guitar Hero, even if it's just temporary. With their current lawsuit pending with Infinity Ward they want to hold their ground. Plus, even though the genre was a gaming revolution at the time, the Guitar Hero franchise is old hat. They churned out game after game and it was obvious it was just a money machine. Plus with motion gaming in the future they need to stop and rethink their direction in it. It's very possible that they'll bring it back, new and improved, in a few years but for now I'm glad to see it go. Some people want new and different and some people are comforted by familiarity, hence why Guitar Hero and Call of Duty did so well. Personally, I would love to see Kinect integration of both titles to raise the bar. Hopefully if they make a Kinect compatible CoD that it doesn't degrade the quality of the gameplay but either way, I gotta admit, killing bad dudes still feels pretty dang good

    Posted: February 10, 2011 11:09 AM
  • Wozman23

    Since Rock Band released, Guitar Hero has just been playing catch-up. Churning out titles with little to no iteration and limiting the market with artist exclusivity isn't a sustainable business model. It wouldn't surprise me if Activision has something up their sleeve and will evolve and rebrand the franchise, but it would take a lot to beat Rock Band 3, which despite its own problems, is near perfect in my eyes.

    And Kotick, a nice guy? If Kotick is still sitting next to you with a gun in your next video, just blink twice and I'll call the cops.

    Posted: February 10, 2011 10:57 AM
    Wozman23
  • Notafanboythatiknow

    I disagree with Eric. There is nothing Actvision can improve in Guitar Hero to sell more of it. Rock Band 3 is a great game, and it did not sell. People do not care for music games anymore. And Mr. Eckstein, you cannot compare music games with shooters. Shooters are not perfect either, but Activision can sell tons of them, because people LOVE them.

    Posted: February 10, 2011 10:24 AM
    Notafanboythatiknow
  • Someone312

    This is why you don't milk a franchise so god damn much. Seriously, every other couple of months we were getting a new GH title. Enough is enough.

    The franchise officially died after GH3. GH3 was good, but then came all the band related GH games and then world tour, 5 and etc.

    Learn to space things out. If GH is officially dead then fine it's dead. It'll be sad, but you know what? There are times where you need to let things go and stop milking the cash cow.

    Posted: February 10, 2011 10:23 AM
    Someone312
  • mronoc89

    The plastic instrument music genre was a passing trend. I think Rock Band will be fine in the long run, because Harmonix made more of an effort to appeal to a niche market of more dedicated music fans, both in presentation, feature set, and track list selection, and I think Rock Band's persistence as something of niche title will ultimately discourage Activision from picking up with Guitar Hero again.

    Posted: February 10, 2011 10:20 AM
    mronoc89
  • CareyGrant

    And surprise, they announce another COD coming out by the Holidays (when BLOPS is only 4 months old)... I can only pray COD meets the same fate.

    Everything in this article regarding Guitar Hero could be said for ANY of Activision's games. Any. But apparently the Sheep like derivative FPSs more than GH games.

    Posted: February 10, 2011 8:52 AM
    CareyGrant
  • cardinalsfan1122

    I think Guitar Hero will come back and they are finally getting the message. They will probably come back in a few years with some nice new instruments and some big improvements.

    Posted: February 10, 2011 8:20 AM
    cardinalsfan1122
  • Tmidiman

    GH 3 with over priced DLC killed it for me. Add to that no variety of music. Goodbye and don't come back.

    Posted: February 10, 2011 7:35 AM
    Tmidiman
  • ReiverBell21

    two words...band hero

    Posted: February 10, 2011 7:09 AM
    ReiverBell21
  • martymar82

    To me Guitar Hero died when they released World Tour, to me that was the nail in the coffin. The song choices were terrible and the DLC Guitar Hero has released is atrocious. After World Tour I made the switch to Rock Band, played both of those for a week or two and got bored, music games just need to take a break and maybe release packs based on votes by what the community wants instead of just cramming terrible tracks down our throats all the time.

    Posted: February 10, 2011 6:13 AM
    martymar82
  • DESnuts91

    after gh2, the franchise died to me. I would put it like this it was downed and the medic came for it just a little too much, but finally not this time.

    Posted: February 10, 2011 5:53 AM
    DESnuts91
  • MonkeyMann

    I think this is a sign that activison is going to buy harmonix and probably fold the two teams into each other

    Posted: February 10, 2011 5:44 AM
    MonkeyMann
  • ninenightmares

    if Activision starts charging monthly plans for the COD series then we'll all watch that franchise die too i mean c'mon every year thats just horrible.

    Posted: February 10, 2011 5:44 AM
    ninenightmares
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