Barnes & Noble NOOKcolor Review

Posted: February 7, 2011
Barnes & Noble NOOKcolor Review

The Barnes & Noble NOOKcolor blurs the line between eReader and tablet with a 7" full color touch screen, Android 2.1 OS, web surfing, music streaming, games and over 2 million titles to read. Kevin Pereira and Candace Bailey review the $250 device for digital book lovers everywhere.

What You Need To Know

  • The NOOKColor is pretty heavy and weighs about 1 lb, which is almost twice as much as the Kindle.
  • The eReader is still lighter than the iPad and measures the same thickness as one.
  • The NOOKColor features a full color touch screen, which obviously works much better.
  • The touch is responsive, though not as responsive as an iPad.
  • The new Nook runs on Android 2.1 along with the Barnes & Noble custom overlay, which turns it into a completely unique eReader experience.
  • Our major complaint is that the whole interface feels a bit underpowered: pinching and zooming, navigating the shop and other processor heavy tasks are slower than we expected.
  • The first Nook store had a pretty basic, boring design but Barnes & Noble did improve its features for the NOOKcolor.
  • We liked the way the shop was organized and the full color screen adds a lot.
  • It's easy to search for over 2 million books, magazines and newspapers.
  • Though the NOOKcolor doesn't have an eInk display, reading on the device is not as uncomfortable as people might think.
  • Though the LCD may not be as easy on the eyes as eInk, the screen is backlit.
  • Users can change the font color so it's not just white on black, which should help if the brightness becomes bothersome.
  • Barnes & Noble also tried to make magazine reading a more multimedia experience: the NOOKcolor has a thumbnail view so you can quickly flip through the magazine and each page is available to view by pinch and zooming.
  • There's even an article view so you can read the text without the ads.
  • Web browsing is a much better experience on the NOOKcolor: the browser looks great on the 7" color screen and there's also a pinch and zoom feature.
  • The browser does not support Flash but it's still the best browser we've used on an eReader.
  • Extra apps like Pandora, Sudoku games and social networking integration are included and Barnes & Noble plans to add more in the future.


  • $250


  • 4 Seals of Approval out of 5. (How do we rate gadgets?)
  • Though the NOOKcolor has a few interface flaws, it's the richest multimedia experience we've seen on an eReader.

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Comments are Closed

  • TheFallenVictim

    Yeah, I'm just going to Root mine....

    Posted: April 24, 2011 7:21 AM
  • szir

    I don't get it! "It's an eReader not a tablet", what is the difference? since it has touch screen and back-lit IPS display, is it just the gps and camera?
    Or the difference is just what it is used for? (shouldn't I decide what I use it for?)
    Ok, I get it that it wasn't meant to be used as a tablet, but I'm not sure who and when decided this (at design/ engineering state, or at the PR desk "How should we market this?")

    Also what is the battery life like? ...compared to an eInk device or iPad

    When will color e-ink/e-paper e-book readers come out ?

    Posted: February 10, 2011 8:44 AM
  • Budace

    Heavy? Really? like a book?

    Posted: February 8, 2011 4:21 PM
  • rantar

    My broether bought one of these and rooted it and it rules! you can run pretty much every app on the app market unless it reqires a camera or gps (which the nook doesnt have). Here's a video of a rooted nook playing games. http://www.youtube.com/watch?v =FEw3bs5Xybw

    Posted: February 8, 2011 3:50 PM