DICE 2010: EA's Schappert on Surviving Next Three Years

Posted: February 19, 2010
DICE 2010: EA's Schappert on Surviving Next Three Years
EA COO John Schappert's DICE 2010 presentation includes: admitting to not throwing enough advertising support behind titles like Mirror's Edge and Dead Space, and even sharing pro-tips on how to find success in the industry over the coming years.

Comments are Closed

  • thebeas

    not everyone plays online. release a game with all of its intended content please.

    Posted: February 23, 2010 11:04 PM
  • Jeespot

    I like him, he's like a Nerd gone Powerful Business Man. I agree with the majority of the things he said. The gaming industry has grown so competitive, partly because of the exponential rise in production costs of these games, that gamers expect nothing but perfection when it comes to our purchases. For a second it sounds a bit spoiled of us, but remembering that we're PAYING 60 dollars for a product, we have the right to expect that, otherwise we wouldn't buy it. What seems a bit funky to me though, is that he's speaking as if in the past it was OKAY to make mediocre games for a quick buck. Now they're saying "Alright, now we're actually going to TRY and make a great game, by listening to our consumers." I'm only hoping they don't get caught up by business/investor mumbo-jumbo that they lose sight of what made games become so popular in the first place.

    Posted: February 23, 2010 2:59 PM
  • lxapeo

    I like how he says at the beginning he won't talk about his amazing career etc. and then he does just that throughout the presentation and also plugs a game. What a pro.

    Posted: February 22, 2010 7:59 PM
  • A-Bittersweet-Life

    In 22:53 of the video he actually said ''double down on the quality.'' This man is very inconsistent to say the least and pretty much all of what is said are nothing new. What a waste of my time.

    Posted: February 21, 2010 10:59 AM
  • Dirtyj78

    Geez how many times did he repeat himself....and I disagree, lets get away from the shiny disks ASAP! console games are their bread and butter- right now! and they are not ready for the transition to digital only yet but it's going to happen.

    Posted: February 21, 2010 5:50 AM
  • FuzzyLumkins

    Damn George costanza, looks like you lost some weight.

    Posted: February 20, 2010 11:34 AM
  • doctheory

    It was great to see his take on the changes in gaming. Glad to see he has such strong confidence in console gaming, since that's where my devotion lies.

    And to think he got his start on Desert Strike, one of my favorite 16-bit games. Haven't thought about that game for years, great memories.

    Posted: February 19, 2010 10:43 PM