DICE 2010: "Design Outside the Box" Presentation

Posted: February 18, 2010
DICE 2010: "Design Outside the Box" Presentation
Carnegie Mellon University Professor, Jesse Schell, dives into a world of game development which will emerge from the popular "Facebook Games" era.

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  • jtdude

    I hope it never happens

    Posted: February 23, 2010 4:57 PM
  • Ian528

    The scarier part for me is to realize he expected someone in that room to engineer that system. To be blunt the total system will not be engineered it has each piece engineered by someone different. Looking to all the data collection points and I can realistically say it is to late to stop this vision. This is not 10 years down the line, in many ways it is already here.

    Don't think so?

    Dr. Pepper points. Well it was a cool idea right. No basis in reality. I mean not like a huge recent game offering did not have Dr. Pepper specific in game items that heavy drinkers of Dr. Pepper could get. Have you really been enjoying Mass Effect 2?

    Flown on your sky miles?

    Gotten discover to pay you back?

    The truth is that if you look at the reward system it always also has to change. I remember when monopoly first came out at McDs those restaurants were packed. They are less so now because it is not that same initial thrill although there are die hard players who only go to McDs during that time period.

    He is actually overestimating the goodness of people and corporations. With the point systems that already exist it is clear they foster behavior that is most suited for the continuation of their profits. To get a competing healthy point system to make serious in roads into our psyche it will take rewards that are inadvisable.

    Scary, scary speech.

    Posted: February 23, 2010 2:16 PM
  • WTF Revanchist

    This Guy just took me to a new world and BLEW MY MIND!!!!

    Posted: February 23, 2010 1:47 PM
  • Noone You Know

    This certainly was a great presentation. As a person who highly values privacy and hates almost every concept mentioned here (games where they don't belong, overuse of sensors, various achievement point systems, all the "REAL" stuff, ...) I do hope never to see this vision come to life.

    I only disagree with the last point made in this presentation, a world like that wouldn't make us better people, it would only cause a lot of severe mental breakdowns. I'm certain I wouldn't last a month.

    Posted: February 23, 2010 11:24 AM
  • The Face of Boe

    my brain=blown!

    Posted: February 23, 2010 6:54 AM
  • TVHalfback

    Jesse Schell has an amazing grasp of the human psyche and did a great job showing how these subtle "mind tricks" can influence gamers and game developers looking forward. Great presentation, I hope to see more from him.

    Posted: February 23, 2010 5:16 AM
  • ac1234

    Good talk, the point made about psychological keys and locks was a good one. The second half of the talk was also good but not anything new. Sam Landstrom wrote a great piece of fiction about it a year ago (http://www.amazon.com/MetaGam e-ebook/dp/B002AJ88LC).

    Posted: February 22, 2010 9:10 PM
  • ezo15

    If this does ever happen I'm definatly joining the rebel group that plays NES games and fights the facist police dictatorship ruled by skynet. =D

    Posted: February 22, 2010 6:27 PM
  • ezo15

    Ok, let me first say that I will kill myself if this happens. Its like constantly being hooked up to a game, I like games don't get me wrong but this level would be simply disgusting. This model of 'gaming' would offer no privacy, to anybody. I'm very sorry to all of the saints out there, but there are some things that are meant to be kept private. Many things that people do every day that should never be tracked. Veering away from the mindset of masturbation, etc, we need to take into account that privacy is a right given to us by the United States Government. The existance he describes is one free of privacy, and when there is no privacy that means somebody is always watching, somewhere. This sounds like evil empire background manipulation Farenhight 451 big brother BS. Privacy is a right which I will defend just as I will defend every other thing written on the constitution.

    Posted: February 22, 2010 6:23 PM
  • MorsDei

    his cadence is very similar to Christopher Walken's at times..... I really enjoyed listening to him.

    Posted: February 22, 2010 6:16 PM
  • sewageking

    This is the most horrifying thing I have ever heard.

    Posted: February 22, 2010 6:08 PM
  • EmbryonicGod

    zzzzzzzzzzzzzzzz facebook zzzzzzzzzzzz reality zzzzzzzzzzzzz futurezzzzzzzzzzzzzz facebook.

    Posted: February 22, 2010 4:24 PM
  • 60Hertz

    lol... the first 2/3rds were interesting the last third got very big brother brainwashy and the major problem (as if those weren't big enough) is that people will hack the hell out of those systems rendering them totally useless which would probably be a good thing... maybe its a good thing we don't let game designers design public policy... at least not this guy.

    Posted: February 22, 2010 2:05 PM
  • Bonifer

    Jesse makes an important point about the ability of games to inform reality (and vice versa). I think for 28 minutes and change it's about all you can expect of a conference speaker.

    My interpretation is that he's offering his vision as a challenge, he has to be, because the future he paints is a such bleak one, so sad, of automatons behaving automatically, a world of Flynns who can't escape the game grid, of Second Lifers with no First Life. Game technology has more to offer than the scoring system he describes, which is potentially just another bubble of bad b.s., because...Who scores the scorers? It presents a real political and existential dilemma that cannot be resolved by exploring his premise.

    Here, I think, is where he gets off track: He says that technologies do not converge, they diverge. If what he meant to say is that technologies do not converge into other technologies (except in your pocket), then I'd agree. But technologies DO converge. They converge around narratives. This is how communities are created, how brands are built, and how spontaneous collaborations result in breakthroughs.

    It's only when we begin to look at technologies through the lens of narrative (and not vice versa) that we can begin to make sense of them, and their role in the reality of our lives. I would challenge him to flip his story...tell us an inspiring story about a life lived in the future, and how technology makes that life possible. Then we'll be getting somewhere.

    Posted: February 22, 2010 12:47 PM
  • faithfracture

    That was rad.

    Posted: February 22, 2010 12:11 PM
  • Swal

    If my school had that point system, I definitely would have paid more attention in class.

    Posted: February 21, 2010 11:28 PM
  • Coalmine

    This presentation creeped me out beyond pale. I really don't like the idea of having every one of my actions being read by a sensor, influencing me to look at adds, and broadcasting every move I make to some website online. I am personally the type of person who HATES Facebook, and texting, and AIM, and all divergences of it. I have friends who live NEXT DOOR that I rarely talk face-to-face with because they're on Facebook and Farmville all the time. Facebook is kind of the biggest enemy to my social life, it ties into the same reason I quit playing WoW, because I'm sick of talking to people through a computer screen. Busting through to reality? Are you kidding me? The world is insane!

    Posted: February 21, 2010 11:21 PM
  • V_Translanka

    Visual representations of progress will always be better than...y'know, guessing how well you're doing/dieting/working/leveling /whatever...Great, informative and entertaining presentation! I shared it on FB, so I gots me points fer teh day (deduction for grammar!?!)!

    Posted: February 21, 2010 9:31 PM
  • yagamilighto

    This Presentation was PHENOMINOL!!!!!!!!!!! CATASTROPHICALLY AWESOME AND MORE THAN JUS MIND BLOWING, ITS MIND DISINTEGRATING. CRAZY!! Its scary yes but i do believe that the state of affairs he's talking about is going to happen and its simply a question of when as well as who will be at the florefront when it does. To be honest, i don't know whether this happening will be a good or bad thing and if it should even be something that we willingly look forward to. However i believe that it happening is definately inevitable and i just hope that it will affect the world in more positive ways than negative because we all know that hoping for the absolute best( all positive) is by all means ludicrous. The government and other powerful systems will definately use this knowledge to their advantage and hopefully not to our( the consumers and citizens)detriment. EXCELLENT VIDEO!...CAN'T WAIT TO TALK ABOUT IT AT SCHOOL INSTEAD OF FOCUSING ON SCHOOLWORK...MAYBE IN TIME I WON'T BE ABLE TO DO TAHT SINCE I MIGHT MISS OUT ON SOME ACHIEVEMENTS.

    Posted: February 21, 2010 9:09 PM
  • gl3bm

    this guy is awesome

    Posted: February 21, 2010 7:08 PM