IMG Worldwide (IMG) and Major League Gaming (MLG) have established a partnership which will allow MLG to spread eSports worldwide. MLG is the premiere North American eSports league, and just announced its 2011 Pro Circuit earlier this month. IMG describes itself as "the global leader in sports, fashion, and media." Under the agreement, IMG aims to help build international awareness of the MLG brand through distribution, programming, and marketing agreements with broadcast partners. MLG will now strive to be the premiere international league, hosting regional championships globally.
All of the revenue between IMG and MLG will be split in half, but other terms of the deal weren't disclosed. MLG will still have a strong force in North America, with its 2011 Pro Circuit holding six events over the course of this year. However, there will now be events focused in the UK, Germany, France, Mexico, Argentina, Brazil, Scandanavia, and Eastern Europe. With IMG's support, plus an extra $10 million in funding from Legion Enterprises, MLG now has a total funding of $52.5 million.
This is huge news for eSports fans. What do you think about MLG going global?
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