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Ever since Peter Moore left Microsoft for EA Sports, he's changed the sport giant from a company that crapped out sequels year after year, to a division that innovated and expanded into different sports such as Tennis and MMA. I got a few moments to sit down with Peter this year to find out why they decided to go after MMA, what it's going to take for sports to succeed on the Wii, and their ever growing mobile and online efforts.
G4: First off, how’s E3 going?
Peter Moore: I’ve barely sampled E3. I mean, when I walked down below and then since then one of the, I say the down side, one of the challenges you have in my role is I also have to answer to investors and analysts. So, for the last two and half hours I’ve been off the floor. I have not been on the floor while the show’s been open. So, I thought we got off to a very good start yesterday. I loved the tone of our press conference. John Riccitiello has been very insistent that we bring on people that make the games and while they may not be the most polished presenters, they’re very genuine and honest and do all the real work and that’s why you’ve got people like Dean Richards from Fight Night and then Tom Singleton from Grand Slam Tennis were with me on stage. We’re a little different in there in that sports segment because we do bring some personalities on, but it just adds to what we think the brand stands for and boy, if you look at how diverse that brand was in that 15 minute segment, with Alison Sweeny and EA Sports Active, and Pete Sampras coming on stage to do a tennis game, which EA Sports has never done before. We’ve come a long way, and then announcing mixed martial arts - it’s a real different brand than it was 12, 18 months ago.

G4: MMA was actually a very big surprise for me because when you came on board to EA Sports you said you’d try to diversify the EA Sports brand, not just continue to do sequels of normal sports, but also do sports that appeal to different regions of the world. So why did you choose to - tennis I understand that was this year - why is MMA the next step?
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