It appears that the upcoming Michael Bay-produced Teenage Mutant Ninja Turtles reboot film will be emerging further down the pipeline than previously scheduled. Last set for May 16, 2014, the yet-to-be-titled franchise film revival is now set to emerge from its proverbial manhole on June 6, 2014.
For a project that has been delayed several times and at one point was even marked for Christmas 2013, the three-week move is probably not a huge deal. However, it is noteworthy that the May 16 date would have put it in direct debut competition with the Warner Bros. Godzilla reboot project starring Aaron Taylor-Johnson, Bryan Cranston, and Elizabeth Olsen. At the moment, June 6 should leave the mutated...err, alien reptilian foursome relatively unopposed from the initial wave of summer movie heavy hitters like Captain America: The Winter Soldier (April 4), The Amazing Spider-Man 2 (May 2), and Dawn of the Planet of the Apes (May 23).
Yet, at the same time, the June 6 move jeopardizes its potential box-office longevity, putting it in competition with second wave summer heavies like Jurassic Park 4 (June 13), How to Train Your Dragon 2 (June 20), and, ironically enough, Michael Bay's other baby, Transformers 4 (June 27). The move was certainly a calculated gamble by Paramount.
One thing is for sure, when Nickelodeon laid down a cool $60 million back in 2009 to purchase the TMNT franchise, they came up with a carefully planned strategy to gets this franchise back to its early 1990's glory days. With the current animated series renewed for a second AND third season, it's clear that they have a lot riding on this tent-pole. The acquisition of a name like Michael Bay (even in just a producer capacity) and now the recent addition of Megan Fox to the cast seems to telegraph their desire to use the monolithically successful Transformers formula of old-school franchise revival. (Explosions, hot chicks in slow motion, ubiquitous product placement, followed by more explosions.)
Will it work? Well, that all depends on how this whole "Teenage Alien Ninja Turtles" angle ultimately plays out.