Clothing tycoon John Varvatos has chosen Velvet Revolver to be the face of the brand's spring 2007 ad campaign.
Created by New York agency Yard, with photography by music documentarian Danny Clinch, the campaign captures the members of the hard rock in various famous Los Angeles locations. The campaign will run for six months or so and include print, Internet and outdoor advertising.
You can check out some pictures at www.johnvarvatos.com.
Meanwhile, the band will team up with Aerosmith for some South American dates in April, including stops in Argentina, Brazil and Colombia. The band's next album, Libertad, should be out in May.
Blabbermouth.net: Velvet Revolver Is The Face of John Varvatos' Spring 2007 Campaign