Pizza delivery chain Domino's revolutionized the pizza consuming experience today by adding live, online pizza tracking to social networking sites. This new service will allow you to order pizza, then track the progress of your individual pie through facebook and/or twitter without every leaving your chair. Domino's also announced it is the No. 1 in online ordering in the US for the first quarter of 2009. Twenty-eight percent of Domino's orders originate from the internets, which beats both Papa John's and Pizza Hut.
Please enjoy the below awesome piece of corporate-marketing-speak from Domino's official press release. It is attributed to Steve Weiss, President of Straightforward Communications, who supposedly actually said:
"Whether one is drawn by the fun of watching their pizza being built, or the efficiency of the ordering process, or the deals offered in the coupon section, or the rich data feedback of the baking and delivery process, there's more than enough appeal to make for a satisfying ordering experience for a pizza lover of any age."
But this is not all that is happening in social-networking pizza-land. In an overt act of hostility in the online pizza war, rival purveyor of nearly inedible, cheese-laden circles Pizza Hut couldn't let Domino's have a single day in the sun. They countered Domino's claim with their own social networking announcement by offering its facebook and twitter followers (over a million people) free stuffed pizza rolls. You'll find out how to get your free rolls on July 4th... because eating Pizza Hut pizza rolls is patriotic as hell.