You couldn't buy the publicity that psycho videogame Manhunt 2 has been showered with since it was determined that the ESRB gave the title an "adults only" rating. Although the controversy will certainly cost the company a pants-load of money, Take 2, the game's publisher, vows to make sure it hits shelves.
"We don't see ourselves in the Adults Only business," Take-Two chairman Strauss Zelman said recently. "Having said that, if we find ourselves in the Adults Only business, it would be because we have a title that we consider art and entertainment, that we consider if appropriately labelled AO, and that we would like to bring to market."
Zelman had some choice words for the ratings themselves: "What is the purpose of a rating if it means effectively that a title cannot be released?...Having a rating that we don't think is appropriate is one issue, obviously, and a separate issue would be if we feel the rating is appropriate and we can't bring it to market…that seems somewhat nonsensical."
GameSpot.com: Take-Two: Manhunt 2 will be published