At the big Apple Announcement Event moments ago, Apple founder Steve Jobs introduced iBooks for the iPad, a book reading application. Publishers participating include Penguin, Harper Collins, Simon & Schuster, Macmillan, and Hachette book group -- all heavy-hitters in the publishing world.
The books feature full-color photographs, as well as the ability to turn pages, zoom in, and otherwise browse content using the iPad's touch screen.
No word on prices yet, or how rigid/loose the system will be -- IE: Will users be able to "self-publish" onto the iPad? -- but one thing is for sure: The Amazon Kindle, with its proprietary books and relative lack of other features, is looking pretty last-gen, eh?
Be sure to watch Attack of the Show on G4 this evening at 7PM (EST) for even more Apple reaction, discussion and madness.