While most people are waiting for Apple to make a slew of new iPhone-related announcements, the company appears to be responding aggressively to a downed economy by slashing the prices on laptop revisions for MacBook Pro, MacBook and MacBook Air, according to a Gizmodo liveblog of Apple's keynote for this year's Worldwide Developer Conference. All laptops start shipping with these revisions today.
Apple first introduced a new 15-inch MacBook Pro with a reported 7 hours of battery life -- 2 hours longer than before -- and will last roughly 1,000 charges (or at least 5 years). The laptop also comes equipped with a much-requested SD card slot for digital camera enthusiasts (previously, the laptops came equipped with ExpressCard slots, which are now only in the 17-inch version). The low-end 15-inch is priced at $1,699, or $300 less than before. The 17-inch MacBook Pro has now dropped to $2,499.
There are revisions in store for the regular 13-inch MacBook, too, including being rebranded as a low-end MacBook Pro, a battery promising 7 hours of use (a reported 40% increase), a new display, and the SD card slot previously announced for the MacBook Pro. Other tweaks include the addition of a Firewire port and a backlit keyboard. The best part? It's only $1,199. Not bad, Apple. Does this mean the standard "MacBook" is dead?
MacBook Air also received some updates. It's now $1,499 to purchase the base MacBook Air.
As mentioned before, all of these laptops will start shipping today. Look for Apple to refresh their online store once their keynote officially concludes this morning.
So, who's buying a new laptop?