Doug Benson, regular guest on Attack of the Show and stand-up comedian, recently released a documentary called Super High Me onto the 420 friendly public. Something of a parody to Supersize Me, Doug spent 30 days smoking lots and lots of pot to see what happens when you "over do it".
Since this was a smaller, independent film with little to no advertising budget, the innovators over at B-Side Entertainment decided to approach distribution of the film differently. When the movie opened in smaller, art house theaters all over the country, B-Side also launched the "Roll Your Own Screening" project. If you had a projector, a DVD player, and a few friends you could order a copy of the movie on DVD early and host a screening at your house, apartment, or shady back alley. Thanks to this, Super High Me screened in 1,076 different locations on April 20th, surpassing the 868 theaters that Fahrenheit 911 opened in. Now yes, these weren't all theaters, so technically no records were broken, but coming from a film with zero marketing expense and no media buys at all, this grassroots campaign appears to be a huge success.
Even better, there's still time to host your own screening, and now all you need is a widescreen HDTV. Find out how after the bump.