PAX Prime 12 began in a strangely fitting venue: Seattle's opulent Paramount theater. Built in 1928, The Paramount was created as a showcase for the then cutting-edge creative technology of movies. Since the 20s, the theater has hosted some of the most important musical artists of the 20th century. At PAX, the Paramount's stage is a showcase for a new kind of artist working in the current cutting edge creative technology of video game. Ted Price, the founder and CEO of Insomniac games, started PAX 2012 with a speech geared toward encouraging creativity, and judging by the reaction of the nearly 3,000 gamers in attendance, the man knows his audience well.
"We are all creators," Price told the assembled Pax-faithful. "Playing video games is creating...Every time you start a Call of Duty match, it's like a blank canvas-- but you're painting with bullets," he said.
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