Seems like you can't swing a dead cat on the internet these days without hearing about something going on in Second Life. The latest news from the MMO is that Toyota launched their new Scion (the Scion xD) and a re-designed?xB?simultaneously in?Second Life and um, first life. They held press conferences about the cars in both Scion City in Second Life and The Chicago Auto show.
"We developed Scion City to connect with the trendsetters," Adrian Si, Scion's interactive marketing manager, said. "That's our target demographic--people who do things first. Trendsetters are instrumental in promoting brands."
So, in Second Life we can now drive cars, talk to people, shop for things, gamble, have sex, as long as we earn enough virtual money to make it happen? Sounds like real life. Except the flying part, I guess...oh, and the sex.