We've long dreamed of a day when we could download freshly released movies to our TVs, and now, that day has arrived... but with a steep price! PRIMA Cinema gave us some hands-on time with their product, and it's an amazing service for anyone who can't make it to their local cineplex on opening weekend to see the latest, greatest releases. The cost? A cool $35,000 for the primary unit and remote fingerprint reader, plus an additional $500 per viewing, or a TBD annual fee for an unlimited subscription. Now, that seems astronomical, we know. However, it's chump change next to the cost of installing professional projection equipment (which can run well over $100K). In addition to those equipment costs, you also have to be on a super secret screener list called the "Bel-Air Circuit" that gives access to first-run theatrical releases. Oh, and that circuit is per studio, and even if you make one studio's list, it doesn't guarantee you'll be placed on any other studio's list. Hollywood heavy hitters like Ari Emanuel, George Clooney, and Les Moonves are all on the list, so if you're expecting an invitation, don't hold your breath.