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CEO of Activision Publishing Eric Hirschberg opened things up for as at the Call of Duty XP preview by saying, "Speaking on behalf of Infinity Ward, Sledgehammer, Beachhead, Treyarch, and everyone else, we just want to say thanks to you for being here, and that this weekend is all about our fans. We think we have the greatest fanbase in the world." Activision has gone out of their way to make CoD XP a true fan event, and every penny they're collecting for the $150 tickets are going to the Call of Duty Endowment, which helps soldiers find jobs after their military service.
He also thanked Xbox 360 for being one of their premiere partners, and for supplying the hundreds of consoles that will be used throughout the event (between 840 to 1200, we heard), and they are also co-sponsoring the million dollar prize. Of course, he also reiterated the fact that the DLC will be on the Xbox 360 first, although that's not counting what will be coming if you're a premium Call of Duty Elite subscriber. More on that in a moment. Then he finally started delving into the game itself, which the reason we'd trekked out there. "Nobody here takes anything for granted," he said, "Our teams are putting everything we've got into this game." Which is easy enough to roll your eyes at, but after playing the game, he's definitely right.
Hirschberg said the the goals for the team were to strive for epic realism, a balance between authenticity and those "holy sh*t" moment you experience in a Hollywood blockbuster. They what your knuckles to be white while you play, and for your pupils to dilate. They also want it to be easy to pick up and play, and hard to master. And for all of it to run at 60 frames per second. And Hirschberg thinks they've done it. He's calling Call of Duty: Modern Warfare 3, "The most epic cinematic scale you've ever seen from a Call of Duty game, and it puts WWIII right outside your front door."
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