Electronic Arts Builds Network To Maintain Your Cross-Platform Identity

Posted February 28, 2013 - By Adam Rosenberg

Need For Speed Most Wanted's CloudCompete System Announced

Electronic Arts has spent the past year and a half developing an online framework that allows the publisher to track a single gamer's identity (in EA titles, natch) across multiple platforms, as chief technology officer Rajat Taneja revealed in an interview with GamesBeat. From consoles to mobile platforms to EA's own Origin service, your profile and game progress can be tracked and carried over.

"Our strategic vision at EA is to create a single backend system so that we can truly embrace the secular trends in our industry that are creating massive growth for games. And we will be able to embrace all of the new business models that come with that," Taneja told GamesBeat. There's no word on when this new initiative will go live, though planned features include cross-platform communication within your social network and cross-platform game saves.

EA has been moving in this direction for awhile, with 2012's Need for Speed: Most Wanted employing a CloudCompete system that allows players to earn the in-game equivalent of XP for their profile regardless of which platform they're playing on. Taneja offers up quite a bit of info, so be sure to check out the full interview on GamesBeat.

Tags: Videogames
Electronic Arts Builds Network To Maintain Your Cross-Platform Identity


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