In the Wii U unboxing video below, Nintendo's Satoru Iwata presides over the greatest unboxing video in the history of the genre. Seriously, if they gave out academy awards for films about taking consumer products out of boxes, this one would sweep, for writing, sound design, best supporting actress in a comedy, and best picture.
Iwata adorable formality and the slick Nintendo product itself will do more than any advertising campaign could. Seriously. Check it out: