Peter Molyneux's new game/social experiment is available now on the iTunes store. Curiosity – What’s Inside the Cube is available on iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, iPod touch (3rd generation), iPod touch (4th generation), iPod touch (5th generation) and iPad, and requires a lot of tapping.
The "game" lets anyone who cares to tap on and remove bricks from a massive virtual cube. Eventually, the many layers of the cube will be stripped away like flesh from a Yak that falls in a piranha infested river, revealing... something. No one really knows what's at the center of the cube, and it will only be revealed to the person who clears away the final brick, so it's more of a social experiment with game elements than a game.
Anyway, the faster you download it and start clicking, the faster we all get to the bottom of the mystery. Here's the link! Get clicking!