Sony has always taken a rather... let's call it avant-garde approach to its ad campaigns, but this latest French magazine ad for the PlayStation Vita seems like it was made to generate headlines like the one you see above (via All Games Beta). Good show on that then, Sony. Your freakish, four-breasted, no-headed woman is doing what she's supposed to.
Wait-- the purpose of this ad is to sell more PS Vitas? Oh. Well. That's probably not going to work out too well. Pairing that terrifying image with the ad copy "Two touch screens. Twice the sensations." is clever (and brazenly objectifying), sure, but it doesn't really scream "This is a kickass gaming platform."
Hey, Need for Speed: Most Wanted, Assassin's Creed 3: Liberation, and Ragnarok Odyssey all come to Vita this week and they all bring quality experiences to the platform. Maybe it would've been better to highlight that growing catalog. Then again, here I am talking about those games. Maybe the ad worked after all.