Best Buy has decided to take on the king of internet retailers, Amazon.com, by matching their prices. This holiday Best Buy hopes to win back customers who have turned to the internet for their purchases according to the Wall Street Journal.
To make sure shoppers stick with Best Buy, they'll even offer free home delivery for items that are sold out in stores. Both of these changes are attempts to make sure consumers don't use Best Buy as the place they look at gadgets before going online to find them cheaper. Best Buy vice president of consumer insights, Bill Hoffman, has said in the past that "showrooming" is blown out of proportion, and isn't a real issue for the retailer.
This strategy has not been announced, officially, by Best Buy yet. If it happens, and it seems likely it will, it's bound to help sales. When big companies compete for your money, you win. If Best Buy matches Amazon prices, will you go there for all of your holiday shopping needs?