The set-up you see above is the the Pinel & Pinel Arcade PS Trunk. It doesn't have the hottest name I've ever heard, but it is one impressive bundle for the ultra-wealthy video gamer.
It contains a 3D-ready 55" Sony TV, A PS3, two Formula 1 racing seats with Thrustmaster steering wheels, 24 PS 3 games, an 1,800-watt sound system, a Playstation Move camera, four Move controllers, two Move shooter guns, four PS3 wireless buzzers, four Dualshock 3 controllers, two arcade fighting sticks, two Singstar microphones and four pairs of 3D glasses, all of which is housed in a custom trunk that's covered in calfskin and measures just 51" x 55" x 36" when closed.
In other words: A lifetime's worth of gaming add-on crap in one box -- everything you need for a beyond-the-arcade level of video gaming immersion. If you're super-stylish, you can even get it in crocodile or peacock leather. All this can be yours for $90,000. Buy one at Pinel and Pinel's site.