Remember when magazines used to pack CD-ROMs in with their publications? Advertisers to Entertainment Weekly have taken that idea to the present, and is including a working Android-powered advertising device in their latest issue. Not only that, it's essentially a working, full-sized 3G cellphone inside their publication.
The digital device is designed to show off clips from CW shows The Arrow and Emily Owens, M.D., and then revert to live tweets from the CW's twitter feed.
As you can see in the above video, when you tear the device out of the magazine and tear it down, the device reveals its true nature as a cell phone. It contains a lithium-ion battery, a SIM card, USB port, a full keyboard, an on-board camera, and a speaker. Essentially, the bones of a cheap smartphone, for free, in the middle of a magazine.
The technical wizards at Mashable were able to reset the device, access the on-screen Android menu and full set of apps. They even used the device to make a phone call. Obviously, this took a lot of work, and it's not like you can use the device as a phone in any legitimate sense, but how amazing is this?
The ad-device/phone is available in the October 5 issue of Entertainment Weekly, but there are only 1,000 copies with the free phone, so hit that newsstand.