TV viewing companion zeebox has launched in the U.S. and also announced a partnership with some of the most influential networks on television. Comcast Cable, NBCUniversal (of which G4 is a part), HBO and Cinemax are all teaming with zeebox to provide content for the cross-channel TV viewing companion app for iPhone, iPad, iPod Touch, Android, and the Web.
zeebox works like this: The cloud-based app recognizes the context of what its users are watching and aims to enhance the viewing experience with relevant content and experiences from across the Web, TV programmers, social networks and advertisers. The idea is to let viewers engage with their favorite television personalities directly through zeebox on their mobile device, and even buy the products they see on TV. It's like a second screen that makes television even bigger.