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Video Game Sales Down 20 Percent In August

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Posted September 6, 2012 - By Leah Jackson













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Darksiders 2

Video game retail sales were down 20 percent in August, bringing in just $515.6 million according to the NPD Group. Total software sales (including PC retail software) dropped by 11 percent to $252.8 million and hardware sales declined by a whopping 39 percent to $150.6 million.

"The current hardware systems are showing their age, so it goes without saying that it would be great to have new systems breathe life into traditional retail industry sales," said NPD industry analyst Anita Frazier.

The Xbox 360 maintained its console market lead in August, selling 193,000 units, and held 48 percent share of current-generation console sales in the U.S. However, even though the Xbox saw success, Frazier mentioned, "Of the platforms that were on the market last August, none realized a year-over-year sales increase. However, compared to July 2012, the 3DS and the PS3 both experienced unit sales increases in August.”

As for the games themselves, THQ's Darksiders 2 led the software sales pack with 247,000 units sold. For the full list of the top 10 selling games in August, check after the break.

“One factor contributing to the softness we have seen in retail content sales so far in 2012 has been the decline in the sheer number of new titles. This, however, was not the case in August because there were more new titles when compared to last year; titles with sales that were significantly better than last year’s launches," said Frazier. "So, what we’re seeing impact August results is the domino effect of the light release schedule from earlier in the year. That lack of new releases has had a significant impact on subsequent month’s sales,"

  1.     Darksiders II (360, PS3, PC)**
  2.     New Super Mario Bros 2 (3DS)
  3.     Kingdom Hearts 3D: Dream Drop Distance (3DS)**
  4.     NCAA Football 13 (360, PS3)
  5.     Lego Batman 2: DC Super Heroes (Wii, 360, NDS, PS3, 3DS, PSV, PC)
  6.    Sleeping Dogs (360, PS3)
  7.     Transformers: Fall of Cybertron (360, PS3)
  8.     Batman: Arkham City (360, PS3, PC)**
  9.     Call of Duty: Black Ops (360, PS3, NDS, Wii, PC)**
  10.     The Amazing Spider-Man (360, PS3, NDS, 3DS, Wii)

NPD got its data from July 29 through August 25, so if you're wondering why this year's extremely successful Madden NFL 13 didn't make the cut, that's why.

What do you think of August's sales numbers? Let us know in the comments section.

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