EA President Looks Forward To "Golden Age" Of Gaming, Mentions "3-5" New Next-Gen IPs


Posted September 5, 2012 - By Stephen Johnson

Electronic Arts Looks Toward More Price Cuts, Digital Sales, Motion Controls

EA's Frank Gibeau is the president of EA labels EA Sports, EA Games, Maxis and Bioware, so he knows a bit about games, and Gibeau is very optimistic about the future of gaming. He sees the future as a golden age. A golden age that contains 3-5 new EA IPs.

"I've been in the industry for a fair bit of time, and looking at the chaos that people perceive is happening out there right now, frankly, from my perspective, the underlying opportunities are so huge that we're about to embark on a whole new golden age of gaming," Gibeau told GamesIndustry.biz.

"Ten years ago, when Gamescom started, we measured the size of the industry at 200 million gamers; now, we're talking about a billion gamers, and we're heading towards two. That's a huge positive. Then when you look at the number of devices that are game enabled: EA now publishes across 17 different platforms; back in 2002 it was 3 or 4."

"From this chaos, you're going to get a new order, a new approach, that's going to be a very vibrant time for games... Yes, there's chaos right now, but a golden age is coming."

Gibeau sees EA as an integral part of the coming golden age, and revealed the EA is working on a bunch of next-gen projects.

"The time to launch an IP is at the front-end of the hardware cycle, and if you look historically the majority of new IPS are introduced within the first 24 months of each cycle of hardware platforms," Gibeau says. "Right now, we're working on 3 to 5 new IPs for the next gen, and in this cycle we've been directing our innovation into existing franchises.

Tags: Videogames
EA President Looks Forward To "Golden Age" Of Gaming, Mentions "3-5" New Next-Gen IPs


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