As I'm sure you've noticed, the current "go-to" way to release PC video games is free-to-play. According to Ubisoft's CEO Yves Guillemot, this is because the piracy rate on pay-to-play PC games is between 93 and 95 percent. This makes every PC game released for money essentially a free-to-play game anyway.
"On PC it's only around five to seven per cent of the players who pay for F2P, but normally on PC it's only about five to seven per cent who pay anyway; the rest is pirated." Guillemot said. "It's around a 93-95 per cent piracy rate, so it ends up at about the same percentage. The revenue we get from the people who play is more long term, so we can continue to bring content."
I find it a little hard to believe that PC pirating is that widespread. I think PC software anti-pirating features are enough of a pain that most people will pay a little bit of money to avoid the hassle of playing a game for free. But maybe I'm being optimistic. What do you guys think? How widespread is piracy as a problem?
Source: GI Biz