Peter Molyneux will release his first 22Cans experiment, called Curiosity, on August 22, and now there's a parody trailer pimping it from none other than PeterMolydeux, the Twitter jokester who capitalizes on Molyneux's penchant for making hyperbolic claims about his projects. At least, I THINK it's a parody trailer.
Molyneux and Molydeux aren't exactly enemies. The former showed up at his jokey doppelganger's recent Molydeux Game Jam, and Molyneux is also on record as being a fan of his parodic alter-ego. The trailer is definitely poking a little bit of fun at Curiosity's high-falluting goals, but it also effectively sets up the experiment's August 22, 2012 release.
For those who haven't read about it, Curiosity is a crowd-sourced "game" in which people around the globe will slowly chip away at a giant cube -- literally tapping it with mouse clicks -- until some unknown, supposedly important truth is revealed at the center of it. Molyneux revealed in an interview from the latest issue of Edge that he's still toying with the notion of only revealing what's inside the cube to the person who administers the final tap. That person could then do whatever he or she likes with the information.
It essentially boils down to a grand-scale social experiment that, as the title suggests, explores the nature of curiosity. The August 22 release is the first of 22 planned interactive experiments, with Molyneux then using the data gathered and lessons learned from the process to inform the creation of some final product, presumably a full-blown game.