Electronic Arts hopes to be 100% digital in the near future according to a EA Games president Frank Gibeau. EA's future plans were revealed in an interview with Games Industry International.
"It's in the near future. It's coming," he said. "We have a clear line of sight on it and we're excited about it. Retail is a great channel for us. We have great relationships with our partners there. At the same time, the ultimate relationship is the connection that we have with the gamer. If the gamer wants to get the game through a digital download and that's the best way for them to get it, that's what we're going to do. It has a lot of enhancements for our business. It allows us to keep more that we make. It allows us to do some really interesting things from a service level standpoint; we can be a lot more personalized with what we're doing."
Change of this magnitude will take time, Gibeau assured gamers. If you're anti-digital distribution you won't be left out in the cold either.
"But if customers want to buy a game at retail, they can do that too," he continued. "We'll continue to deliver games in whatever media formats make sense and as one ebbs and one starts to flow, we'll go in that direction," Gibeau said. "For us, the fastest growing segment of our business is clearly digital and clearly digital services and ultimately Electronic Arts, at some point in the future…we're going to be a 100 percent digital company, period. It's going to be there someday. It's inevitable."
I wonder if everyone at EA knew Gibeau was going to make these statements. It's not surprising to hear EA plans on going digital, especially since we now know console makers like Sony are on board. [Sony just bought Gaiki.] But since we don't know what kind of features the next generation of consoles will have, it's bold to talk about this.
What needs to happen to convince you to go 100% digital?