According to EA Games chief Patrick Soderlund, over 800,000 gamers have signed up for Battlefield 3 premium service in its first two weeks of operation, meaning over 800k gamers are getting early access and lower prices on map packs and other Battlefield 3 content.
The numbers are better than EA expected, according to Soderlund. "We are very pleased with the performance so far," he told GameHunters.
As for whether the performance enthralled EA enough to inspire them to add premium plans to other games, Soderlund says it's just too early to tell. "We're actually only two weeks into it, so it's a little early to tell how this is going to pay off," said Soderlund. "It certainly it looks very promising right now."
Soderlund's interview with GameHunters covers more than just Battlefield; he also reiterates EA's support for Nintendo's upcoming Wii U system, saying, "We're backing the Wii U with a couple of titles for launch. Obviously, what was announced at E3 was the (EA Sports) lineup. If you look at our Games label, we will assess the Wii U as we do with any platform. If it's successful, we'll be on it, and we absolutely hope it will be, and think it will be. If it is, we will appear on that platform with all the games that we deem need to be on that platform."
Have you signed up for Battlefield 3 premium? How do you like it so far?