Microsoft has revealed "NUads", an interactive way to watch TV commercials. NuADS, which doesn't have a release date yet, will allow anyone with a Kinect to turn standard 30-second TV advertisements into, "engaging and actionable" experience using voice and gesture controls. Take a look at the video below to see NUads in action.
As you can see from the video, NUads will allow commercials to become more interactive and engaging, since you'll be able to change what happens within them. While NUads may or may not be your thing, I bet you'd still love some curtains made of pizza.