Microsoft Will Skip Gamescom, Tokyo Game Show In 2012

Posted June 14, 2012 - By Adam Rosenberg


Microsoft Expects More Regular Xbox 360 Updates Going Forward

Those of you who were hoping to hear more from Microsoft at Gamescom and Tokyo Game Show in the coming months should probably start making other plans, as Larry "Major Nelson" Hryb confirms that the company will be skipping both trade shows in 2012. The plan instead is to focus on "smaller, more localized promotions and experiences for press, partners, retailers, and customers around the world," Hryb writes.

This shouldn't come as a tremendous surprise to those who have been keeping track. Microsoft confirmed at the tail end of 2011 that January 2012's Consumer Electronics Show in Las Vegas, Nevada would be the company's final appearance there.

It almost feels like a page is being torn out of Apple's handbook here; Microsoft -- not to mention "Windows" and "Xbox" -- is enough of a household name that focusing more on internally developed and produced events just makes good sense. Or maybe the absences have more to do with the fact that the company isn't ready to reveal the next-gen Xbox yet and doesn't want to commit resources to bringing out new reveals in the wake of E3.

Microsoft Will Skip Gamescom, Tokyo Game Show In 2012


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