Mass Effect 3's Ending Was Not Misleading According To ASA


Posted June 13, 2012 - By Nikole Zivalich

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The Advertising Standards Authority (ASA) has officially weighed in on Mass Effect 3's controversial ending. (Yes, we're still talking about that.) According to the ASA, EA and BioWare did not mislead consumers through false advertisement. Before you cry foul, the ASA did acknowledge player choice laced a significant impact on the three ME3 endings. To read their statement, click Read More.

"The ASA acknowledged the complainants’ belief that players’ choices in the game did not influence the outcome to the extent claimed by EA. However, we considered that the three choices at the end of the game were thematically quite different, and that the availability and effectiveness of those choices would be directly determined by a player’s EMS score. Most consumers would realize there would be a finite number of possible outcomes within the game and, because we considered that the advertiser had shown that players’ previous choices and performance would impact on the ending of the game we concluded that the ad was not misleading."

For the full statement, click here.

The ASA feels that the end of the game was the final 3-5 hours, not just the assault on Earth. With that in mind, I agree that my choices played out in the hours before Earth. However, my opinion remains the same: that the ending sucked.

How do you feel about the ASA's assessment of Mass Effect 3's ending?

Are you going to download BioWare's upcoming DLC that will offer additional scenes?

Mass Effect 3's Ending Was Not Misleading According To ASA


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