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The Better Business Bureau has weighed in on Mass Effect 3's controversial ending. The drama behind the ending, and behind many fans' disappointment, stemmed from the marketing that went into promoting Mass Effect 3. One gamer went as far as to file a lawsuit with the FTC for false Advertisement. The BBB took a look at the situation and at the question "Did BioWare falsely advertise?" The BBB says, "Technically, yes, they did."
The BBB sited two instances from the BioWare website of marketing promises:
- Experience the beginning, middle, and end of an emotional story unlike any other, where the decisions you make completely shape your experience and outcome.
- Along the way, your choices drive powerful outcomes, including relationships with key characters, the fate of entire civilizations, and even radically different ending scenarios.
"In the first bullet point, where it states “the decisions you make completely shape your experience”, there is no indecision in that statement. It is an absolute. The next statement is not so absolute. It states “your choices drive powerful outcomes”. A consumer would have to very carefully analyze this statement to come to a conclusion that the game’s outcome is not “wholly” determined by one’s choices. This statement, really though, is very subject to interpretation. Also this is just a small example of their advertising and does not take into account anything that might have been said, as far as their public relations and other advertising campaigns."
The Better Business Bureau noted that situations like these can have detrimental effects on a business's public image, espcially when social media makes every voice a little louder.
BioWare has already announced they plan on releasing Mass Effect 3: The Extended Cut DLC to address fan complaints.
Source: Better Busienss Bureau
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Comments
Displaying 21–27 of 27
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OBOLGER
this is stupid that guys blowing this thing out of proportion, yes i wanted a different ending, yes i complained to bioware but filing a lawsuit against them is more ridiculous than the uy who complained about the sky not being right in the titanic. Bioware is already taking action for their ending why continue the lawsuit.Personally i think he just wants attention
Tmidiman
Yes the ending was that bad and your choices meant nothing. The game, the entire series, none of it is what the devs promised.
But ok, that's fine. As a consumer I am totally fine no longer purchasing BioWare products. I stopped buying games for the Wii, because of bad support, and I can do the same here. When a company makes a product they can either give the consumer what they want or not. There at plenty of other games to spend my money on just like there were plenty of other game systems too support.
I won't hate BioWare, just like I don't hate Nintendo. I'll just go elsewhere.
jdronin
@ lLuffyl
It's not that bad. ME3 is a great experience. But you know this is the internet, this is what people do.
jdronin
The problem isn't weather the ending is bad.
Promises were made about the product which turned out to be false.
There are more things to be pointed out but it seems they either didn't find them or feel their not as important to share as those two bullet points above.
DPsx72
Oh for crying out loud, play something better people! This game isn't worth the controversy.
lLuffyl
This is getting ridiculous. Never played ME at all but really, it can't be that bad...
achill6969
Wow is it that serious, could it have had a better ending...yes souldve alot of games
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