
Next week on Feedback we're going to be talking about used games. It's a hot topic because in one camp you have publishers who claim used game sales are hurting their profits. In camp 2 you have gamers who feel like games are too expensive and not all games are worthy of $60 plus tax. We can understand both sides of the fence. As always though, we want your questions on the matter. So, please, ask away!




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raven144
With multiplayer/online content being so big in this generation I'd argue that publishers/developers can keep making money as long as the content and price point are compelling.
Not too long ago, EA boasted digital sales over 1 billion (with a B) dollars for 2011. A good chunk of that was from Online Passes and DLC. Publishers/developers ARE making money on used sales/rentals by requiring Online Passes and offering paid DLC that may be free with a new purchase. There's also regular paid DLC. There is no "used" DLC unless a GOTY or Complete edition arrives. By that point, the game should have earned out quite well. Another good chunk would be digital distribution. With digital distribution, there's no physical copy to re-sell. Any item sold is a "new" copy.
lilbrinkie
Would it be too complicated for publishers set up a deal with retailers who sell used games that includes a small comp for the game's original developer and publisher? I understand that this whole concept of cheap used games works out extremely well for the consumer, but we need to take into consideration the creative minds who develop these products. Retailers pull a huge profit margin on used games, so why not set up the infrastructure that guarantees part of that profit passing on to the developers?
gamedesignonmymind
Nice, i'v been hoping that feedback would cover this topic. I'v done a lot of thinking about this, and the more i think about it the more complex the issue becomes. However i will attempt to cut to the heart of the issue. Used games have always been part of the industry, what hasn't always been a part of the industry is the enormous cost of producing a game. The amount of games that need to be sold for 60$ is much higher than it was in the past, due to higher production cost. The production cost have risen due, partially, to our growing expectations of what a AAA game contains, but also due to the fact that producers are funding less games at a time. This cycle (of making less games, that then in turn need to succeed, causing more spending to insure they succeed, which in turn raises our expectation) causes an unsustainable business model. The producers don't want to change the business model, for a variety of reasons, so they blame used sales as a scape goat. Now that we know why used game sales have become an issue we can discuss solutions. There a several that would satisfy one group but not the other, but this will always be the case no matter what because one group directly benefits from used game sales as the other group is hindered by them. This being the case i will limit the solutions i offer, to what i believe to be best for the customers (with the understanding that whats good for the customer is good for the producers/ developers). The solution that i think is the most likely to happen, is a fully downloadable marketplace. There are some downsides to this (limited space, limited downloads, etc) however, with the producers seemingly unwilling to change, this is the most optimal solution. It cost a lot of money to put a game in a box and ship it all around the world, with a digital marketplace that money can be used for other things. Unfortunately that money would likely be spent of advertising or something other than another game which means the games will still cost $60 to recoup the losses. Therefor the only solution that would satisfy all involved, would be for the producers to diversify more. We have seen the success of cheaper titles on the current generation of systems so we know it works. The expectation that every game needs to be 100+ hours and sell a billion copies isn't healthy for the industry. Those games will always exist, but we need to see more games like Journey or Limbo that have different requirements for success. Those games that are cheaper to produce can still sell a billion copies which means massive profits, but they don't NEED to sell that much to still be profitable. This is a good thing that should be attractive to producers, but for some reason they have been resisting this. So to summarize a more diverse portfolio on the producers side leads to cheaper games for the customers as well as still having used games for places like game stop to sell, however those used games will not make up a large percentage of the games the producers have to offer, limiting risk and maximizing profits, as well as satisfying gamers. (customer satisfaction leads to repeat customers and community growth)
Ok question time!
What can we do as consumers to get publishers to fund smaller cheaper games?(by smaller i really mean something the size that games used to be like 30 hours)
Do you think we will see games like COD of Battlefield being sold as 2 versions? One with the single player campaign and multiplayer, and the other with only multiplayer. I personally don't like the campaign of either and would rather spend half the money for the part that i use.
camaro72toy
What games would you like to see as first day releases on a new next gen console?
camaro72toy
What games would you like to see as release games for the next gen systems?
Namzor
Back in the mid to late 90's, I remember buying alot of video games for different retail prices. Some were $25 with the scale going up to about $60. There was also a thriving used PC game market. Yes, that's right, USED PC games. Developers that put out good games made money, others that didn't went out of business. I still have a huge binder of PC originals from that period, even though pirating was rampant then as well, not to mention easier.
So my question, what is the acceptable price range for different kinds of games in today's market, and what kind of features or attributes would they need to justify their purchase prices?
balto85
When I'm paying $60, am I buying a game, or am I leasing it? I can't think of any other product where I buy it, and there's a question of what I can do with it afterward. It just sounds like there would be so many laws against this. When you buy something, it's yours. Not to copy or distribute illegally, but it's no different than a car. You should be able to buy or sell a game without having gaming companies asking for a secondary payment for the one product that has already been purchased legally.
taze201
What is the best/worst used game you've ever had and why?
parkerac1
Maybe I'm being too analytical but I can understand B list games like Warriors Orochi 3 costing $59.99. Games need a sizable budget to be developed and produced; their price, I would argue, is in line with supply curves. However, considering the amount of pre-orders AAA publishers can boast, Diablo III broke 550,000 as of last week (http://www.vgchartz.com/preor ders/), should demand for the block buster games actually drop prices?
kenbkohl
The last game I paid full price was Red Dead Redemption. I go the used route more times than I should because the developer and publisher should get some of my money. $60 is alot of money these days. I usually wait for a good sale price at a retailer but I don't know who gets any piece of that pie. I just picked up Assassin's Creed Revelations for $20 at a retailer. $5 each to the retailer, developer, and the publisher. The other $5 probably for gas to transport the game....
DPsx72
New or used doesn't matter. I reward whoever drops their price to $30 or so first. I haven't paid $60 for a game this gen. Well not without getting credit, DLC,or extra games included for free. There's just so many games worth playing on the Wii and PS3 that few could afford them all at retail price. I'm not rich but want the games anyway. $30 is my cap.
r/trees
My primary guilty pleasure over the last few years have been the new Call of Duty games released every year. My main problem with each one isn't that they're slightly updated/tweaked/balanced iterations of the previous years release, but the community. Specifically the hate speech that's so popular with many users. What do you guys think of the attitude of players in online matchmaking? I know that not all of the people I encounter online are whiny 12 year-olds with a dirty mouth, but they seem to be the only kinds of players that ever try and communicate.
WhiteWolfAssassin
Is it fair that digital copies of a game are priced the same as physical copies on consoles? What's the point of buying digitally [other then convenience] if you cannot get it at a reduced price.
The_Los
It's kind of hard think of guilty pleasures in games since everyone has their own taste in gaming. Though by definition, everyone's guilty pleasure has to be Solitaire! On my phone, I play it more than Angry Birds, Bejeweled, Tiny Tower & FIFA 12 combined!
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