Take Two Head Predicts The Death Of THQ In Six Months


Posted April 5, 2012 - By Stephen Johnson

THQ Reveals New Company Logo

At a business conference, Take-Two CEO Strauss Zelnick predicted THQ will be gone in six months.

According to Zelnick's remarks, THQ's predicted demise will have been due to two things: Strategy and Quality. According to Zelnick, THQ's (since abandoned) business-model of going after licensed properties wasn't the best idea in terms of long term sustainability.

"THQ's strategy was licensed properties, first and foremost. License stuff from other people, whether it's UFC or WWE or a motion picture property, and make a game around that," Zelnick said, "And our approach, since we took over the company, is 100 percent owned intellectual property."

Of course, making good games also plays into Zelnick's equation for success.

"The most important difference is quality. Take-Two has the highest quality ratings among third-party publishers, according to Metacritic and most people in the industry. Quality really, really, really matters. THQ has had some good games, but their quality levels aren't even remotely ... the quality hasn't measured up," Zelnick said. "Strategy didn't work and the execution was bad. To put it another way: the food was no good and the portions were small."

The end result, according to Zelnick, THQ will be gone in half a year. What do you think?

Take Two Head Predicts The Death Of THQ In Six Months


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