Capcom has been under scrutiny for their policy on DLC in recent months. Numerous complaints have been filled with the Better Business Bureau against Capcom because of their practice of using disc-locked content on copies of Street Fighter X Tekken for consoles. Twelve fighters are locked until the Vita version of SFxT is released this fall. Once the characters are unlocked, gamers will have to buy them for an expected $20.
Consumers who made reports to the Better Business Bureau received a message with Capcom's response. Here's what Capcom said:
"At Capcom, we value our customers and make every effort to resolve customer complaints. We are sorry to hear that [censored] was so disappointed with the Street Fighter x Tekken game (''SFxT''), and would like to respond to his complaints.
SFxT has an enormous amount of content, fully developed and available for play and enjoyment immediately on-disc. Given the 38 characters available for full play, as well as multiple play modes, SFxT provides great value for all players from day one. While Capcom is sorry that some of its fans are not happy about the chosen method of delivery for the DLC, we believe that this method will provide more flexible and efficient gameplay throughout the game's lifecycle. There is effectively no distinction between the DLC being ''locked'' behind the disc and available for unlocking at a later date, or being available through a full download at a later date, other than delivery mechanism.
We hope that this addresses [censored]' concerns."
Capcom has taken the stance that it doesn't matter how they deliver content, whether it be disc-locked or downloadable. They consider content already on the disc a "delivery mechanism." They don't believe they are withholding content.
Personally, I disagree. When I buy a something, I want access to all of it. Disc-locked content appears greedy to me, as content that was planned for the game was taken out and then sold to me after I already bought the disc. Brand loyalty must be a concern for publishers and this just doesn't seem like the right move.