A shipment of 402 cupcakes sent to the BioWare offices as part of the ongoing Mass Effect 3-ending protest have, in an undeniably classy move, been donated to a local youth shelter. The frosting-topped cupcakes came in three different colors, each one topped with a color-coded A, B, and C in a nod to the RPG's trio of endgame choices.
The cupcake arrival prompted an update from BioWare's Chris Priestly on the developer's forums, thanking fans for their feedback while also explaining that since the mailing was "not done in the context of celebrating the work or accomplishment" on Mass Effect 3, it wouldn't be right to use the cupcakes for an in-office smorgasbord. Instead, the sweet treats were donated to a local Edmonton youth shelter.
"Today, we received the 400 cupcakes you collectively sent us through your donations to express your feelings about the endings of Mass Effect 3. We want you to know; we are indeed listening to all fan response and acknowledge your feedback. We appreciate creative and thoughtful attempts like this one.
The gesture certainly gained our attention both with its creativity and deliciousness. However, while we do appreciate that fans were creative in how they expressed their views, after a lot of discussion, we decided ultimately the reason that they were sent was not done in the context of celebrating the work or accomplishment of the Mass Effect 3 team. This is a subtle, but important aspect in determining how to pass the feedback to the team.
BioWare regularly works with many deserving charities, as such it was decided that rather than passing out the cupcakes to staff or wasting good food, to donate them on behalf of our fans to a local Edmonton youth shelter. We know that for the kids that have to use this facility, something as simple as a cupcake is a rare treat and would definitely brighten up their day. Thank you to the fine folks at the local youth shelter for accepting the donation and to the fans who donated the cupcakes. "
Please keep providing your feedback on Mass Effect 3, we’re still listening.