Households Are Using Xbox Live More For Entertainment Than Online Gaming


Posted March 27, 2012 - By Leah Jackson

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Households are using the Xbox 360 more for watching movies and TV shows and listening to music online rather than using the console to play video games online, according to the LA Times. "The original vision for the Xbox was for it to be the heart of connected digital entertainment and it has been amazing to watch the arc," said Otto Berkes, a senior vice president of consumer technology at HBO.

If you're just using your Xbox for gaming, you're missing out on a lot of other applications like Hulu, Vudu, Netflix, ESPN, and the recent additions of HBO Go, Major League Baseball, and Comcast's Xfinity on demand video service.

But the households who are in the loop are now spending an average of 30% more time on Xbox Live since a year ago. The head of marketing and strategy for Xbox, Yusuf Mehdi, said families are on XBL for around 84 hours a month, using the service for gaming, watching videos, and listening to music, while the average household spends around 150 hours a month watching TV.

"What we're seeing is that people are turning on the Xbox to play games and then keeping it on afterwards to get other types of entertainment," Mehdi said.

This is probably great news for Microsoft, who has always wanted their product to be a living room hub, rather than a straight up gaming platform. While I don't regularly turn my Xbox on just to utilize these apps, (but that may change now that HBO Go is one there) I do spend more time on Netflix on my PS3 than I do playing games lately. What about you?

Households Are Using Xbox Live More For Entertainment Than Online Gaming


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