CCP Games announced Friday, March 23 that players will, for at least a limited amount of time, be able to purchase an Nvidia GeForce GTX 560 for 20 PLEX, an in-game item. I've written on EVE's currency system before and it can be confusing for outsiders – heck, it's confusing for me sometimes! – so let me break it down a little bit for those not in the know:
In EVE Online, you can mine, pirate, take contracts, and otherwise earn an in-game currency abbreviated as ISK. The value of ISK can fluctuate wildly depending on supply and demand, as well as factors like war, control of resources, etc. But in any case, ISK can be used to purchase a Pilot's License Extension, otherwise known as PLEX.
PLEX are physical items in the game, which can be moved, traded, stolen, and more. But one of the most important things it can do is grant the player who owns it 30 more days of game time. Basically, if you're good enough, you can play the game for free, by earning it. Which is kinda cool, actually.
Well now, 20 PLEX will net you the most popular graphics card used by EVE players, the GTX 560. The announcement naturally sent PLEX prices skyrocketing, pushing it upwards of 500 million ISK. Which means if you want this card, you'll need to earn 10 billion ISK in-game. Or more, depending on what the market looks like today. Yeesh! Internet spaceships are serious business, guys.