Xbox 360 Wins February Console Wars; Video Game Hardware Sales Down 18%


Posted March 8, 2012 - By Leah Jackson

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The Xbox 360 won the February console wars, marking the 14th month that the console has sold more units than its competitors. 426,000 Xbox units were sold in February, marking the 12th consecutive month that the 360 has held more than 40% of the current generation console market share. The PlayStation 3 sold around 360,000 units, which is still quite impressive.

“The best-selling hardware platform for the month was Xbox 360 for the seventh month in a row.  While most hardware platforms posted declines versus last year, all current-generation platforms improved sales over January 2012 by more than 50 percent," said Anita Frazier, NPD Analyst.

Nintendo had a successful February as well. They sold 625,000 total hardware units last month, and saw tons of growth across each of its product lines compared to January. Here's a quick breakdown:

  • Nintendo 3DS: 262,000, a 53 percent increase
  • Wii: 228,000, a 50 percent increase
  • Nintendo DS: 135,000, a 76 percent increase
  • Total: 625,000, a 57 percent increase

While that's the good news (for some, at least), video game hardware sales as a whole are down by 18% to $381.4M compared to $466.9M from February 2011. But compared to January, the console hardware numbers increased by 62% without the inclusion of the PlayStation Vita. If you want to account for the four days of retail sales in this reporting period, then that number jumps up to 87% which is pretty good.

'Fess up gamers, did you get a new console in February, and if so, what did you get? If you want to see which game topped the charts in February, check out our February software analysis.

Xbox 360 Wins February Console Wars; Video Game Hardware Sales Down 18%


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