Sony is reportedly spending $50 Million to create “the largest platform launch in terms of marketing investment we’ve ever had,” according to Sony senior director John Koller, and to kick things off, they've released a hell of a launch commercial.
The commercials for the campaign were shot in Buenos Aires and are meant to show the socail side of the Vita, sort of like: Gaming isn't just something you do alone in your mom's basement. Check it out, below:
Expect more ads in the coming weeks along the same theme.
Source: The New York Times