X

Sony Kicks Off Vita Marketing With Launch Commercial

sjohnson
7 Comments

Posted February 14, 2012 - By Stephen Johnson

Sony is reportedly spending $50 Million to create “the largest platform launch in terms of marketing investment we’ve ever had,” according to Sony senior director John Koller, and to kick things off, they've released a hell of a launch commercial.

The commercials for the campaign were shot in Buenos Aires and are meant to show the socail side of the Vita, sort of like: Gaming isn't just something you do alone in your mom's basement. Check it out, below:

Expect more ads in the coming weeks along the same theme.

... but speaking of the launch of the PlayStation Vtia, both X-Play and G4tv.com have posted review-style videos about the device. Watch them, if you'd like.

SourceThe New York Times

Sony Kicks Off Vita Marketing With Launch Commercial
http://www.g4tv.com/thefeed/blog/post/720773/sony-kicks-off-vita-marketing-with-launch-commercial/
BlogThread_720773

ADVERTISEMENT

Blog Tags

g4tv.com
  • International Sexy Ladies Show: Messy Cat Fight

    Posted: January 27, 2010

    644,696 Views | 00:49

  • Sara Underwood's Naked Bike Ride

    Posted: June 22, 2011

    1,316,284 Views | 05:20

  • Laser Snake Robots, More Mars Rovers and BigDog Is Back

    Posted: September 25, 2012

    1,290 Views | 03:00

  • NBA 2K13 Launch Trailer

    Posted: October 4, 2012

    5,601 Views | 01:53

  • Casual Vomiting - Web Soup Investigates

    Posted: March 30, 2011

    7,570 Views | 02:52

AdChoices