Sony Kicks Off Vita Marketing With Launch Commercial


Posted February 14, 2012 - By Stephen Johnson

Sony is reportedly spending $50 Million to create “the largest platform launch in terms of marketing investment we’ve ever had,” according to Sony senior director John Koller, and to kick things off, they've released a hell of a launch commercial.

The commercials for the campaign were shot in Buenos Aires and are meant to show the socail side of the Vita, sort of like: Gaming isn't just something you do alone in your mom's basement. Check it out, below:

Expect more ads in the coming weeks along the same theme.

... but speaking of the launch of the PlayStation Vtia, both X-Play and G4tv.com have posted review-style videos about the device. Watch them, if you'd like.

SourceThe New York Times

Sony Kicks Off Vita Marketing With Launch Commercial


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