THQ To Ditch Kiddy Games And Focus On The 'Core


Posted January 25, 2012 - By Stephen Johnson

THQ Announces 2011 Line-Up, Don't Expect Darksiders 2, Metro Last Light, Or Devil's Third Until 2012

It seems that reports of THQ's demise were greatly exaggerated. Last week, rumors were swirling that the company had canceled its entire 2014 slate. This morning, the company has clarified its plans. THQ says its dropping "traditional kids’ licensed video games" in order to focus on core video game franchises. That's good news for you, Mr. Hardcore Gaming Guy.

Here's how Brian Farrell, President and CEO, THQ, put it in a recent press release:

“THQ will be a more streamlined organization focused only on our strongest franchises...The success of Saints Row: The Third is an example of what our revised strategy and focus can achieve. We have now shipped 3.8 million units globally and are currently expecting to ship between five and six million units lifetime on this title. Additionally, our robust digital content offerings for this game have resulted in the highest digital revenue of any console title in our history.”

If you're a game-industry watcher like me, expect to get more information on THQ's plans on Thursday, February 2, when the company is hosting its third quarter earnings conference call. I'll be putting up with an hour of talk of profit margins and accounting practices to bring you nuggets of gaming news, so make sure you check back!

Little, Tiny Update: I spoke to THQ, who had no comment on the fate of specific THQ titles.

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Tags: Videogames
THQ To Ditch Kiddy Games And Focus On The 'Core


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