Some guys fetishize cars, reading Road and Track and dreaming of a Maserati, where others are into their computers, lovingly replacing graphics cards and processors to squeeze a bit more power out of them. But there's a certain breed of dude out there who is very, very into luggage.
Bag-heads (as I call them) tend to feel very strongly about the products that come from a company called Tumi. A Tumi representative at CES 2012 described it to me like this: "Tumi is like Coach for the discerning traveler."
Or how about this example: A certain G4 executive, who I won't name for fear of losing my job, told me that he's been known to take aimless trips to high-end retailers in order to just gaze at Tumi bags. No intention of buying a valise or anything, mind you. He just wanted to look. Whatever turns your crank, I guess.
I'll get on a plane carrying a garbage bag full of dirty laundry, so I never understood this kind of baggage fetishism, until CES 2012, when I got my first look at Tumi's T-Tech line of cases for mobile phones and tablets. Check out the photo above for a look at the company's offerings for iPhones and iPad. Yes, that's a frickin' wicker iPhone case. How cool is that? The other one over there is made of wood. I already know you want a high-end wooden case for your iPad, because if you didn't, I'd think you were a square.
Look at it this way: Any old jerk can carry an iPhone around, but you have to be a man of taste and distinction to rock a really cool case. Also: Girls. took a poll of G4's female editorial staff, and the reaction was entirely positive. "Sophisticated," and "manly" were a couple of the words used. I feel safe in saying this: Girls like it.
According to the company's official verbiage, "The lifestyle oriented, trend-forward design" of their CES 2012 booth "speaks volumes and reflects the product line itself. Urban lifestyle images tell a story of the T-Tech products and compelling displays line the walls and the floor of the booth." I can't argue with that at all. It was also so exclusive it was invitation-only. I got invited. That made me happy because it proved my worth as member of the haut monde.
Along with the iPhone and iPad cases, Tumi also gave me a Tumi Performance Driver Series Earset, which is the best set of earbuds I've ever owned. They come with an Apple certified in-line controller that allows for play, pause, answer, track forward/back and volume control directly from the earset, as well as a built-in digital microphone allows phone calls. They even come in a little case that keeps the cord from tangling up. They call it a "cable management system," which is awesome, and then they say, "It’s personalized audio for your high-tech lifestyle, the perfect combination of sound and style." Sure! Sound and style! I'd have just called 'em earbuds, but whatever.
Check out this line of swanky T-Tech mouses, too. Cool?
While I'm not quite ready to hang out at Bergdorf when the new line of Tumi bags is revealed, I'm really looking forward to upping my iPhone game with a leather case. It's manly!