It's the most wonderful time of the year for Activision. The company has just announced that first-person shooter Call of Duty: Modern Warfare 3 made over $1 billion in just 16 days. This makes it the only product to eclipse the success of James Cameron's Avatar, which hit the $1 billion milestone in 17 days back in 2009.
"Engagement of our Call of Duty audience continues to rise around the world," said Bobby Kotick, CEO of Activision Blizzard. "Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences are now valuing interactive experiences over passive experiences.
"Call of Duty has become that rare entertainment franchise that transcends its own genre. Core gamers love it, as our stellar reviews show. But every year, new people are drawn into Call of Duty," said Eric Hirshberg, CEO of Activision Publishing. "And while the franchise continues to set records, our fans still seem to want more, demonstrated by our record setting start on Call of Duty Elite. We are committed to helping everyone connect, compete and improve their game, Call of Duty style."
Activision also said that, "With more than 30 million gamers, the Call of Duty community now exceeds the combined populations of the cities of New York, London, Tokyo, Paris and Madrid." Holy crap! Love it or hate it, it seems as though the extremely successful Call of Duty franchise is definitely here to stay.
Have you been playing CoD: MW3 lately? What is it that keeps you coming back to the game again and again?