According to industry analysts at the NPD Group, the Xbox 360 topped the video game hardware sales charts in the all important holiday shopping month of November. The Xbox 360 sold 1.7 million units in the month. Overall, the industry's performance in terms of hardware sales was good in November, matching last year's sales numbers for the same time period. This is a pretty big accomplishment, when you consider that all three main consoles are nearing the end of their lifespan.
“Overall, the new physical portion of industry sales was essentially flat versus last November. While content sales grew substantially thanks to a great slate of new content, a decline in average retail price in all categories with the exception of portable hardware resulted in flat dollar sales even though unit sales grew for console hardware, as well as console, portable, and pc software," The NPD Group said in its monthly report.
In other words: November performed about as well as you might expect. No surprises here. Move along! Software sales, on the other hand, were booming!