According to the Wall Street Journal, Sony is considering launching an online video streaming service aimed at competing with cable and satellite to bring you television.
The corporation has reportedly spoken to several big media and entertainment companies, including NBCUniversal (hey, that's us!), News Corp. and Discovery Communications, with aims toward carrying their TV networks over the Internet to Sony devices. Theoretically, this could mean you'll be able to use your PlayStation 3, as well as Sony televisions and blu-ray players, to watch a variety of television shows.
Microsoft, it's worth mentioning, seems to be pursuing a similar strategy. Back in October, Microsoft announced a collaboration with over 40 huge media providers, including HBO, ABC and many more.
For its part, Apple may be working toward something similar: There is speculation that the last project Steve Jobs was working on before his death was an Apple television. The set would, theoretically, be a Siri-controlled TV that integrates iTunes, your iPhone, iPad and your iCloud into one box. Adding the equivalent of a video game console to that suite isn't out of the question either.
The end goal, it seems to me, is to create one content pipeline to your living room couch. My question: If the future actually comes true, and we don't all burn up in 2012, which would you pick? Imagine the content is exactly the same: If you had to choose Xbox TV, Sony TV or Apple TV, which one would get your vote?
Personally: I'd go with Apple, if only because I have never had any tech problems with integration with an Apple product, whereas my personal experiences with Sony and Microsoft have varied in terms of technical problems. I've never really been able to reliably integrate Windows with my 360, and the PlayStation Network has has a variety of problems that I'm sure you're aware of, where iTunes and my iPhone have always performed beautifully for me. Ultimately, my money goes to whichever product/service is least likely to cause me to spend any time on the telephone to tech support, even if an Apple television will likely be pretty expensive.