No one went into this week with any illusions: Call of Duty: Modern Warfare 3 launched on Tuesday and anyone with an awareness of such things naturally speculated that it would be draw the biggest opening day turnout of this year, if not ever. Both are true: Activision confirms that MW3 moved more than 6.5 million copies in its first 24 hours, making it the biggest entertainment launch of all time.
These are the official numbers from Activision, as opposed to the educated-guess, worldwide sales numbers we reported yesterday. Those sales numbers relate entirely to North America and the United Kingdom, and the press release notes that they're based on figures from Charttrack and "retail customer sell-through information." The 6.5 million-plus translates to more than $400 million, toppling all previous records, including those set by Black Ops last year ($360 million) and Modern Warfare 2 the year before ($310 million).